The Buildwise brand,
applied to itself.

Scale variants

Lockup configurations

Motion language (R010)

Talking points (drop-in)

• “The logo IS the methodology.” — the foundational line.
• “Predict, observe, calibrate.” — the three vertices.
• “The verdict at the centroid.” — the methodology resolves to a truth.
• “Five-thousand year geometry.” — the singularity test.
• “A designed object, not a generated one.” — addresses the AI-era authenticity question.

Open BWM-Visual-Direction-Locked →

Accent palette

Surface palette

Semantic tokens (surface-assigned)

Discipline

• Marketing has no errors anyway. Form-validation errors get white text + 2px Y2 left rule. The brand refuses to panic; structure carries the signal.
• The orange stays inside the product. Never on a sales page, ad creative, deck title, or social asset. Adding a third hue to outward-facing brand chrome dilutes Y1+Y2.
• Errors register at attention velocity, not scan velocity. O1 is deep-by-default (#C7400D) — the dashboard never panics.
• Info stays mono. Not blue. Blue does no other work in the brand — it pays no rent.
• Bleed-through prevention (client sites). Y1 and Y2 are reserved for BWM-owned surfaces. Pre-deploy gate tools/check-no-bwm-bleed.sh fails if Y1/Y2 appear in a client repo.

Open BWM-Palette-System-Locked →

Open BWM-Surface-Library-Locked → Open Brand-System-Direction (North Star) →

File path convention

~/bwm-brand-assets/imagery/<register>/<surface>/<concept>-vN.{svg,png,prompt.md}

register ∈ {b, a, d}
surface  ∈ {hero, capability, case-study, deck-chrome, deck-hero,
              ad, email-sig, tx-email, review, social}

Pre-ship validator parses register + surface from path and rejects mismatches against the surface assignment table.

Rejected

• C documentary. Survey instruments, theodolites, archival USGS aesthetic. Wrong tribe.
• F no-imagery / typography-only. Brand under-commits on proof surfaces.
• D standalone. Generative triangle field as deck wallpaper without B foreground.
• A on non-human surfaces. Atmospheric photography where no human is the subject — routes to Section 06.
• Stock photography. Never. All imagery BWM-authored or BWM-prompted.

Open BWM-Imagery-Direction-Locked →

Cross-surface scope

Same register travels across website + decks + social + ad + email + print. No per-surface variation. If a campaign needs cinematic-film for the hero, every cinematic asset in that campaign uses that register.

Production

codex-exec primitive (proven 2026-04-30 on R018). OAuth via ~/.codex/auth.json, no OPENAI_API_KEY required in env. Frozen prompt-library fragments per register live in the spec.

cat prompt.txt | codex exec --skip-git-repo-check

Path convention

~/bwm-brand-assets/photography/<subject>/<register>/<concept>-vN.png

subject  ∈ {human, environmental}
register ∈ {editorial, cinematic, atmospheric, still-life}

Filenames must include the register slug. Pre-ship validator rejects mismatches; editorial register on environmental subjects fails immediately.

Open BWM-Photography-Aesthetic-Locked →

Surface assignment

Page-motion lock (R017)

Marketing pages don’t move; dashboards move when data changes.

• Marketing surfaces (this site, buildwisemedia.com, /review). No scroll reveals, no entrance animations, no decorative motion. Hover = color/border shift only — no scale, no translate, no glow.
• Command UI surfaces. State-driven cinematic: number updates lerp ~1.1s with brightness pulse, NO color shift on the number itself; alerts slide in 0.6s; threshold bars transition 1.1s; status dots run R010 ACTIVE pulse 3.2s.
• Reduced motion. prefers-reduced-motion: reduce drops both surfaces to Static.

Production

codex-exec keyframe stills + Remotion video assembly. Pipeline at ~/bwm-video. Path convention:

~/bwm-brand-assets/motion/<register>/<surface>/<concept>-vN.{mp4,gif,webp}

register ∈ {static, cinematic, instrumentation}
surface  ∈ {hero, reel, ad, demo, bumper, email, deck, case-study}

Open BWM-Motion-Graphics-Locked → Open BWM-Page-Motion-Locked →

Diagram archetypes

• Vertex constellation. 3 small dots — 2 hollow + 1 filled — hairline-connected. Quote accents, attribution clusters.
• Section divider. Short Y2 segment + long faded continuation. Between page sections.
• Footer flourish. Hairline + verdict dots + faded continuation. Closing emphasis.
• Inline ornament. Single verdict dot, vertically centered on x-height. Between word pairs.

Open BWM-Geometric-Vocabulary-Locked →

cat prompt.txt | codex exec --skip-git-repo-check

Surface production specs (email sig, business card, tx email) →

Voice

Color

Typography

Imagery / motion / page-motion

CTA copy (BWM-flagship)

Pre-ship grep gates (paste before shipping)

# Banned colors (hex form)
grep -rniE '#?(d4a955|07070c|b47eff|7e4ec4|0000ff|#000(\b|;|\s))' \
  --include='*.html' --include='*.css' --include='*.astro' . | head

# Banned colors (rgb decimal — catches Black Gold gradient residue)
grep -rniE 'rgba?\(\s*212\s*,\s*169\s*,\s*85|rgba?\(\s*7\s*,\s*7\s*,\s*12|rgba?\(\s*180\s*,\s*126\s*,\s*255' \
  --include='*.html' --include='*.css' --include='*.astro' . | head

# Banned typefaces
grep -rniE 'font-family:\s*["'"'"']?(Instrument Serif|Inter Tight|Manrope|Playfair|Tiempos|Söhne|GT America|DM Sans|DM Serif|Source Sans|Source Serif|Roboto|Open Sans|Helvetica)' \
  --include='*.html' --include='*.css' . | head

# Banned vendor names (client copy)
grep -rniE 'gohighlevel|\bghl\b|\bcloudflare\b|\bsupabase\b|\bresend\b|\bcal\.com\b' \
  --include='*.html' --exclude='privacy.html' --exclude='terms.html' . | head

# Banned CTAs (BWM-flagship)
grep -rniE '(get started|learn more|click here|book a strategy call|see if i qualify)' \
  --include='*.html' . | head

All five must return zero matches before the build tags ship. privacy.html and terms.html are exempt from the vendor-name gate (GDPR/CCPA require naming sub-processors in legal disclosures).